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The objective of this workshop is to provide participants with tools that would help them design effective mass media behavior change campaigns and impact evaluations for their own projects.

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Moderators will verify that the proposed impact evaluation design is robust and that a well-specified process exists for mainstreaming the impact evaluation into project implementation.

They will also think through the mechanisms worth experimentally evaluating as separate treatment arms.

Going to the Movies: Screening of Entertainment-Education productions Movie theatre screening of entertainment-education productions of leading entertainment producers.

The World Bank’s 2015 World Development Report “Mind, Society and Behavior” notes that entertainment-education or the purposeful use of mass media entertainment provide role models that could improve audiences’ sense of self efficacy.

Mass media campaigns have the power to update audience views of what is “normal” and socially acceptable behavior, especially among poor and less educated populations.

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