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There’s no doubt that moving into video is a big gamble for Match.They’re certainly not the first app to offer a video platform, but as of now they’re the first of the massive dating apps to take on this particular beast.Or you’re 42 and you’re divorced and you’re ready for a real relationship, then we are probably the place you go to." That’s why Match is highly focused on creating "features that allow you to create real connections," and Ginsberg is committed to pushing even further with video in the future.She says, "The best situation is that by the time people go on a date, it feels like a second date.And if they need to develop a more sophisticated method for automatically screening tons of videos, they’ve got the resources to do it.Ginsberg is the first to admit that Match lagged behind during the massive shift to mobile, and they’ve spent the last few years playing catch-up.Match is in many ways uniquely positioned to succeed where others have failed. And unlike Tinder (which is owned by the same parent company as Match) and other more casual apps, Match has a pretty dedicated community of people who are there looking exclusively for serious relationships.

For new apps that have attempted to make video their main attraction, it’s proved difficult to build up a sizable user base and moderating all that content to keep the inevitable creeps off the platform is a behemoth task.Whereas if you’re just looking for hookups, you probably aren’t interested in telling your life story to your potential matches.Match also has an existing infrastructure for moderating a massive amount of user-generated content, so throwing video into the mix will not be back-breaking amount of work.", "error_agemin": "You have not specified minimum age!", "error_agemax": "You have not specified maximum age!

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