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Pompey's sales nearly tripled the first Monday in January, the beginning of this prime time for online daters looking for a "fresh start." During the first week of the 2015, his sales were especially strong.
Sex sells: 50 shades of green Spira said she even hears from clients looking for advice on more casual dating sites and apps such as Tinder, a free dating app with an option for a paid service not yet released.
Data analysts at dating website say the site saw approximately a 7 percent increase in communication on the site year over year in 2014, though the "peak season" that ends around Feb. IAC, Match.com's parent company, reported a mobile registration increase of over 100 percent year over year, in their fourth-quarter earnings.
"Most of my colleagues are typically swamped at this time, still dealing with singles who made a New Year's resolution to meet the man or women of their dreams," said Carmelia Ray, a Toronto-based online dating and matchmaking expert.
Julie Spira's clientele swells during the online dating market's "peak season" between New Year's Day and Valentine's Day.
"The average dater spends about on a date, and I know for a fact that the period between Christmas and Valentine's Day is where we see the biggest surge of the year," she said.
Spira coaches single men and women who turn to online dating once the New Year approaches, hoping to turn a new leaf.
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